Supporting Working Moms’ Nutrition Amid Their Daily Mobility

  

Mom Uung x Gojek was created as a meaningful social movement to raise awareness about the importance of proper nutrition for working moms, especially those who move through busy, high-mobility areas every day. Through this activation, Mom Uung reached mothers across several strategic locations, including Fatmawati, Kranji, Sudirman, Kebayoran, and Palmerah, bringing the brand closer to their daily routines.

At the heart of this campaign was Mylkflow Milk, introduced as a practical nutrition choice to support breastfeeding moms amid their active schedules. The activation included the distribution of 1,000 product samples, along with a free-flow booth at Gojek Shelter, Fatmawati Station, where 400 participants enjoyed Mylkflow directly. More than just a product introduction, this collaboration became a way for Mom Uung to show real support for mothers, helping them feel seen, cared for, and nourished even in the middle of their busiest days.